Most popular apps by country (in Europe) in 2024
In today's fast-evolving digital world, mobile apps are shaping how we shop, communicate, learn, and entertain ourselves. From AI tools to e-commerce giants and viral games, here’s a closer look at some of the most popular and innovative apps in 2025.
1. Temu
Category: Shopping
Temu has emerged as a global shopping powerhouse, offering incredibly low-priced goods from fashion to electronics. With its aggressive discount strategies and user-friendly interface, Temu rivals giants like Amazon and Shein, attracting price-conscious shoppers worldwide.
2. ChatGPT
Category: Artificial Intelligence / Productivity
Powered by OpenAI, ChatGPT is a generative AI assistant that helps with everything from writing and research to coding and conversation. Its integration into daily tasks has revolutionized productivity, making it a staple for students, professionals, and creatives alike.
3. TikTok
Category: Social Media
TikTok continues to dominate the social media scene with its short-form videos, viral trends, and powerful creator tools. It remains the go-to platform for entertainment and self-expression, influencing music, fashion, and digital marketing.
4. WhatsApp
Category: Communication / Messaging
WhatsApp remains one of the most trusted and widely used messaging apps globally. Known for its end-to-end encryption, cross-platform compatibility, and new features like video calling, community groups, and AI-powered chat summaries, WhatsApp is more than just a texting app—it’s a communication hub for billions.
5. Klarna
Category: FinTech / Shopping
Klarna is a popular “Buy Now, Pay Later” app that allows users to split purchases into manageable payments. With built-in rewards and budgeting tools, it appeals to Gen Z and Millennials looking for flexibility and control over their finances.
6. Threads
Category: Social Media / Messaging
Launched by Meta as a companion to Instagram, Threads focuses on real-time conversations and close-knit sharing. While it started as a Twitter competitor, it’s now carving its own niche with a hybrid of chat and content feeds.
7. Wildberries
Category: E-Commerce
Wildberries is a leading online retailer from Russia, offering a wide range of products at competitive prices. It’s gaining ground in European and Central Asian markets, known for its fast delivery and extensive product catalog.
8. LT72
Category: Unknown / Niche
LT72 is a lesser-known app. The application is intended to help Lithuanian residents prepare for unexpected situations and react quickly during extreme events. Features and capabilities: • Receive critical emergency alerts in real time, such as natural disasters, accidents or other threats. • Ability to find on the map the nearest shelter (in case of weather danger), collective protection building (for safe stay), population gathering point (in case of evacuation).
9. Oneplay
Category: Gaming / Subscription
Oneplay is a gaming subscription service that provides access to a wide library of mobile and PC games. It’s designed for casual and hardcore gamers who want variety without constantly buying new titles.
10. Block Blast
Category: Mobile Game
Block Blast is a top-charting puzzle game that combines classic block mechanics with modern, addictive gameplay. With colorful visuals and competitive leaderboards, it’s perfect for killing time or challenging friends.
11. All Recovery
Category: Utility / Data Recovery
All Recovery is a data recovery app that helps users retrieve deleted files, photos, and videos from their devices. It's an essential tool for anyone who accidentally loses important data and wants a fast, easy solution.
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